Singapore Pools – Turning Its Sportsbook Into an Innovation Hub

On 23 May 1968, Singapore Pools was established by the government as an effort to counter illegal gambling by the Triads and provide people with a safe, trusted, and transparent avenue for betting. Now a non-profit organisation, any surplus that accumulates is donated through Tote Board towards worthwhile causes that improve lives.

SGpools sportsbook provides bettors with a wide range of sports to wager on, such as football, motor racing and horse race betting. Bettor can place pre-match and live event bets as well as select from various payment options available through its website. In order to start using this sportsbook platform, users must create an account by visiting its official website and providing their contact deets.

Bettors registering accounts with Singapore Pools must verify their identity and address by uploading an image of their NRIC or FIN and undergoing verification via video call or at a Singapore Pools branch. Once this process is completed, approval for their new accounts may take up to three days; in the meantime bettors can use them anywhere gambling is legal worldwide.

Singapore Pools has recently embarked on an innovative and sustainable transformation. To do this, multiple digitalisation initiatives were implemented in order to keep up with industry trends, limit leakages to illegal operators and adhere to stringent regulatory standards. Furthermore, Singapore Pools reinforced its responsible gaming stance through holding forums in conjunction with Institute of Policy Studies as well as dovetailing responsible gaming messages into anti-illegal gambling communications.

Singapore Pools recently collaborated with Collective Campus to conduct training courses on innovation tools and emerging technologies, with over 40% of employees taking advantage of training opportunities offered. Furthermore, Singapore Pools implemented in-house programs and coaching sessions designed to increase employee productivity.

Singapore Pools’ migration to Oracle Cloud Observability and Management provided them with greater visibility across their technology stack, helping them quickly detect issues such as data processing problems or system performance degradation. Dashboards and insights provided by the platform allowed it to optimize system resources in real-time, enabling the company to resolve issues more rapidly – in minutes rather than hours. Increased operational efficiencies have also allowed it to provide its customers with superior service during times of peak demand, such as during COVID-19’s crisis when data use spiked dramatically. To meet customer demands more effectively in these instances, this company now has the ability to scale its capacity without waiting for additional infrastructure build outs; an important consideration given the government moratorium on new data centres.